Early-stage market research is important for innovators to be able to determine product positioning, identify time and cost effective development strategies and forecast the future revenue of a potential new therapy. In this workshop, you will learn to conduct effective market research and use it to make a compelling pitch to potential investors
Join this workshop to learn:
- Determine market size using factors such as diagnosis rate, treatment rate, patient adherence and patient subpopulations
- Identify unmet needs of patients, clinicians and caregivers in an indication
- Conduct initial assessments to determine the formula, market size, product share, pricing and regulatory strategy for your development plan
- Develop Target Product Profile (TPP), a critical document for effective drug development planning, fundraising and business development activities.